Events strengthen the corporate culture.

Properly organized activities help the team feel part of a community, build values, and strengthen internal communication.

Yulia, Event Manager, Traffic Squad

Internal measures create trust and openness.

Team building, corporate events, and quizzes create opportunities for informal interaction, which helps to break down communication barriers and improve the quality of cooperation between colleagues.

Yulia, Event Manager, Traffic Squad

HWYD: Tell our readers about yourself in a few sentences. Who is Sasha Kufayeva today?

Sasha: I'm a person who creates, works, laughs, is inspired by the people around me, and loves my family, dogs, and good food. I just live and enjoy every moment.

HWYD: What was your childhood and school years like? What were you fond of, what vivid memories from that period can you share?

Sasha: My childhood was quite eventful. I studied at a physics school, so physics and math were top priorities (I still remember the drill and cosine 30° rule). This, in fact, helped me get into Kyiv Polytechnic on a state-funded basis.

In my free time, I played CS 1.6, went to show ballet, was fond of photography and retouching, and, of course, lived my teenage life with my classmates. It's like most people, but it was this mixture of technical and creative that really shaped me.

HWYD: How did you get into marketing? Why and what attracted you to it, and when did you realize that you wanted to develop in it?

Sasha: To be honest, I was just lucky to be in the right place at the right time. After graduation, I was very selective in my first job search and went into SMM in an office supply store. I ran a TikTok account, was a model, a screenwriter, and an editor myself. I worked with influencers, came up with newsworthy stories - in short, I lived for creativity.

I liked to see how content really affects sales and brand awareness. That's when I realized that marketing was my thing, because it's about creativity, quick results, and the freedom to experiment.

HWYD: How did you find out about the industry? What was your impression of it?

Sasha: It was a pure accident. I was looking for a job, a friend sent me a vacancy, and I took it, and so I got involved in this arbitration quite unexpectedly. And, to be honest, I got involved in the golden period, and it just went from there.

The first days I really thought: «What kind of industry is this and why does everything look like a fierce scram?» But very quickly I realized that this is a big industry with big budgets, frantic dynamics, interesting tasks, and people who are really driven. I looked at everything that was happening here and caught myself thinking that I had caught my golden ticket. I was drawn into this abyss, and for almost four years now I have been living this rhythm and cannot imagine myself in any other field.

HWYD: What position did you take in the industry? What kind of company was it? What vertical did you work with? (here we give the first hints about your personal experience in the iGaming niche)

Sasha: I also entered iGaming through SMM. My first job here was in a large holding company that everyone in the industry knows very well. The verticals were gambling and betting.

She created content, ran social media, announced events, covered conferences, was part of PR communications, and even became the media face of the company at one point.

HWYD: How did you continue to move up the career ladder? In which project did you feel your own realization and competence?

Sasha: In three years at the holding, I've changed three positions and really developed myself in all areas of SMM and communications.

I've been doing all kinds of things:

• promoted the brand on social media;
• was building the media presence of the tops;
• was a presenter and brand person herself;
• attended more than 20 international conferences;
• built processes for content and event coverage;
• brought brand communication to the Ukrainian market.

I sincerely enjoy working with people - this is my superpower. I love building a community around a brand, uniting loyal people who stay with the company for a long time. After 3.5 years in the industry, I already had a full baggage of knowledge, strong expertise, and a willingness to move on - that's how I came to N1 Partners.

HWYD: How many offers met your requirements and wishes? Why did you choose N1 Partners?

Sasha: I was very selective. I spend most of my life at work, so it's important for me to enjoy what I do and have the freedom to realize my ideas. There were a lot of offers, but I knew for sure that I wanted to work for the international market, I wanted to be in the product, I wanted dynamics and projects where I could create something great. The product has more diverse tasks, more drive, faster growth, and budgets that allow you to realize even the boldest ideas. N1 Partners has fully met all these criteria, and I have never regretted my choice.

HWYD: N1 Partners is a leader in the iGaming niche. Have you analyzed the company in terms of the iGaming market? What achievements has the company made in this field and how did it gain trust among the iGaming community?

Sasha: Yes, of course. I have known about N1 Partners for a long time, even before I joined the team. The company has been on the market for more than 7 years, and the industry perceives it as a stable and trustworthy player. This is the case when you don't even need to ask about reputation, it is simply clearly visible in the community's reaction.

How did N1 Partners gain trust in the iGaming industry?

• Flexible payout models - CPA, RevShare, Hybrid, individual conditions, and various withdrawal methods. Partners get what is really convenient for them.
• Personalized offers tailored to geo and traffic type.
• High product conversion and a strong retention system: loyalty programs, bonuses, promotional materials that really work.
• Analytics and constant support from managers. Partners know that they will be prompted, helped, given a quick response, and supported 24/7.
• Trust from the community. This is important - N1 has good relations with the market, and many have been working with the team for years.

HWYD: How many iGaming offers are in the company's portfolio? What GEOs do they cover?

Sasha: In our case, offers = brands (casino and betting). Currently, we have more than 14 of them: N1 Bet Casino, RollXO, Lucky Hunter, Slot Lords, Spirit Casino, Jet4Bet, Slot Lounge, and others.

Our main focus is on Tier-1 markets (Austria, Australia, Canada, Switzerland, Germany, Denmark, France, Ireland, etc.), which provide a wide range of geos with strong growth potential. We follow a flexible traffic strategy, effectively using SEO, PPC, ASO, Facebook, Email, SMS, UAC and other promotion channels.

HWYD: How many affiliates does the company have now? Do you plan to scale up? Social networks show that you care about your partners (including helicopter flights, various gifts, etc.) - how do you choose the approach and what is the principle of loyalty programs? What can a website that cooperates with you get besides payments?

Sasha: We do not disclose the exact number of partners publicly, but I can say that it is 10k+ affiliates around the world. Of course, we are planning to scale - I would say that this is the main task that all departments are constantly working on. We launch new products, enter other GEOs, provide partners with even more benefits, and simplify the scaling process as much as possible so that the cap expansion happens as quickly as possible.

Building and maintaining partner loyalty is one of our top priorities, so in 2025 we focused on the partner community. And judging by the results, we did a good job, so we will continue to develop this area in 2026. Social media activity, PR placement, awards, conferences, the launch of a flagship YouTube show, and, of course, N1 Puzzle Promo - is a campaign that the entire industry is talking about.

HWYD: What is the name of your current position at N1 Partners, and what are your responsibilities?

Sasha: My position is Head of SMM & Content. I am responsible for the development of all our social networks and all the content we create: visual, expert, event content, rolls, scripts - everything that shapes the brand externally.

HWYD: Tell us about the brand marketing department at N1 Partners. What are the main areas of work, what is paid special attention to, and what does the company focus on in terms of positioning itself as a brand?

Sasha: 

The brand marketing department at N1 Partners is divided into 4 key areas:

• PR
• Event
• Production
• SMM & Content

As part of brand marketing, we are engaged in shaping the company's image in the market, creating a positioning strategy (identity, TOV, key messages), maintaining the brand's reputation in the industry, content and communications, and developing partner loyalty. All areas of work are built around our main message - «Be Number One with N1», which underlies the entire brand strategy.

HWYD: Your direct department is SMM & Content. How many people work on content creation, what channels of information distribution do you use for this purpose? What types of content are “flying in” and for what audience? Who is your direct reader/consumer of information?

Sasha: A whole team works on the content: SMM managers, copywriters, designers, production, videographers, and brand personalities. It is always a team effort. We run several channels: Instagram, Telegram, LinkedIn, Facebook, as well as blogs and a website.

Each channel has its own formats and tasks:

• Instagram - more entertaining, dynamic content, rolls, interactives.
• Telegram and blogs - expert materials, longreads, news.
• LinkedIn - HR brand, company news, and team growth.
• Facebook - important announcements, newsworthy events, and a channel for additional diversification of traffic and reach.

Our audience includes affiliates, media buyers, teams, and business development in the iGaming industry. We customize the content and tone for each platform to make it really stick.

HWYD: What niche content do you consume/read, what do you follow to stay on trend and aware of the latest industry trends in terms of social media?

Sasha: To be honest, I consume absolutely everything related to the industry and social media. I am subscribed to all the key influencers in the field of iGaming, arbitrage, and marketing and actively follow each of them. In Telegram, I have a separate folder with about 50 thematic channels and from time to time I skim through them all to quickly gather context and understand what is trending. Every day I monitor competitors: what formats they launch, how they present information, what appeals to their audience. Plus, I am constantly in communication with the community - in closed chats, working groups, and internal expert discussions. I'm always in the flow, it's already part of my life)

HWYD: The company is regularly extremely visible with its presence (including stands) at the world's top conferences. How do you and your team prepare for such events from the point of view of your particular area?

Sasha: Conferences are an important part of our work, as they are major media events and a powerful tool for brand development. Therefore, we prepare for them in advance and systematically.

In 2026, N1 Partners will be represented at four leading events: iGB Affiliate, iGB L!VE, SBC Summit, and SiGMA Central Europe. From the brand marketing side, we set goals for each conference, develop a stand concept and activities that should increase awareness and interaction with partners.

The SMM & Content team works in parallel:

• prepare a content plan;
• we brief the production;
• We think about interactive activities that will gather coverage and new subscribers;
• We communicate at all stages.

Communication is organized in a before/during/after format:

• To: announcements, intrigue, signing up for meetings, warming up activities.
• During: live events, interviews, dynamic content from the stand, partner engagement.
• Afterwards: summaries, photo and video reports, case studies, and materials for the media.

Our goal is to make N1 Partners as visible and understandable to partners as possible during the conference, and to make the content work for recognition and engagement.

HWYD: What successes have you already achieved as part of the company? What are your goals for the future?

Sasha: In six months at N1 Partners, we have managed to do a lot. The number of subscribers has doubled, and the reach has increased by 3 times. I built the department so that everyone understands their goals, area of responsibility, and development trajectory. We rewrote the strategy, updated our approaches to content, and refreshed the corporate identity together with designers - now it is coherent and recognizable.

I am also proud to work with the HR brand: our LinkedIn page is now one of the most visible and active among competitors in the niche. My goal is not to stop. I want to continue to improve the visuals, messages, and tone of communication and build a level of brand presence that would make people know about us, want to work with us, and want to be part of our team.

When choosing partners, we always look at the market: what is popular now, which offers are in the top in terms of geo and rates - these are the main factors we pay attention to. For us, an independent approach is not just a working format but a strategic decision: it gives us the freedom to quickly test different offers and geos, minimizes risks, and helps us build long-term partnerships based on trust and flexibility.

Anna, Business Development Manager, CashYard

Europe and Latam are priority geos due to stable demand, high bids, and predictable conversion. We estimate the potential by analyzing traffic, bids, and trends, and create offers for websites based on top offers and optimal conditions for scaling.

Anna, Business Development Manager, CashYard

The team evaluates the web's readiness based on several key factors:

• Traffic quality: stability, relevance to the GEO and audience, and offer requirements.
• Web experience: whether they have experience with similar verticals/sensitive products.
• Technical discipline: customized tracking, postbacks, and the ability to quickly adjust links.
• Risky connections: whether they violate advertising policies and rules of advertising platforms.

Why sometimes a correct rejection is normal:

• Failure preserves the quality and reputation of all parties.
• This prevents risks (bans, fraud calls, KPI failures).
• This is part of a responsible approach, when we offer only those offers that the website can actually work with stably.

Pasha, Affiliate Team Lead, CashYard

CashYard's culture is built on three key principles: transparency, responsibility, and speed. We are a young team, but with the ambition to work like adults: this means clear internal standards, fast decisions, honest communication, and the absence of chaos that is often found in the market.

Within the team, we follow a structured approach:

• Each cooperation is carried out with specific deadlines and responsibilities;
• managers don't just answer in a chat, but accompany partners from testing to scaling;
• we regularly update internal guidelines on communication, security and work with GEO.

But the main thing is the character of CashYard. It is about being a partner by your side, not a support service from above. We don't build a facade, we build real workflows where the partner sees the result, not a pretty wrapper. This is what forms the culture that makes us stand out in the market.

Dasha, PR & SMM Lead, CashYar

Why CashYard is a new generation affiliate program

The CashYard concept does not contain loud statements that the market is used to hearing from CPA networks. Their new generation affiliate program is not just about marketing.

It is about processes that produce results:

• offers are tested by traffic before they are sent to the web;
• support that works like an expert, not a contact center;
• a clear financial system;
• independence in choosing products;
• working with markets where the fastest and the most stable survive, not the fastest;
• responsibility in accessing top offers;
• a culture where processes are more important than promises.

It is the combination of these elements that forms a model that differs from traditional approaches in the market. CashYard is creating an affiliate program that works not on the principle of «more» but on the principle of «better.» And this makes it a new type of player in the iGaming industry

For many years, iGaming affiliate programs have been dominated by loud promises, excessive noise, and repeated attempts to attract attention with flashy campaigns. LeadHeaven chooses a different path. The brand enters the media space not as a gesture of self-presentation but as an opportunity to explain its approach, outline the principles of work, and make interaction with the market clearer.

LeadHeaven created a team that worked on both sides of the market - both as webmasters and on the side of advertisers. The company saw the realities of launches, traffic quality, negotiations, and responsibility from both sides. This experience formed the basis of its approach: structure, maturity, and focus on long-term cooperation.

Dmitry, CEO of LeadHeaven

When the team was assembled, we conducted an in-depth analysis of all successful cases and mistakes on previous projects. We formed constant and variable vectors of movement and identified destructive processes that have no place in the company. Having practical experience and understanding the problems of the niche, we did not want to create another copy-paste project. We are implementing our own idea.

Kateryna, Head of Advertisers at LeadHeaven

The foundation of LeadHeaven is systematic and technological. Most companies start out chaotically: a lot of manual work, quick decisions, and a minimum of structure. And then at the growth stage, it breaks them. We took a different path. LeadHeaven has an infrastructure in place from day one: CRM, tracking, automation. This gave us predictability and control at all stages of work.

For us, consistency is not about a rigid framework. It is about predictability, clear rules and a team that works as a single mechanism. As a result, the partner receives one thing - quality that can be relied on for a long time. And it is the combination of technology and consistency that gives LeadHeaven an advantage - a service that does not depend on circumstances and partnerships that go the distance.

Bogdan, Head of Affiliate LeadHeaven

For LeadHeaven, entering the media space is an opportunity to communicate with the market. We want to be transparent and show our approach, people, and principles on which our cooperation is based. We are making the brand open source. And it is trust and honesty that form what matters more in iGaming than any bonus.

For me, the most important thing is openness and a clear position. The market needs to understand who we are, how we think, and why we build partnerships for the long term or in this way.

The Verdict

The company's strength lies in its consistency, maturity and ability to fulfill agreements. This is an affiliate program that does not embellish reality or create an artificial image. Here, decisions are made based on factual data, partners' interests, and long-term consequences.

LeadHeaven acts predictably, transparently, and responsibly, and these are the traits that emphasize the brand's adult character. The brand enters the public sphere not to attract attention, but to honestly outline its standards of work and support market development through openness and clarity. This is a signal of readiness to talk about difficult topics as calmly as about successes - and of readiness to take responsibility for its decisions. That is why LeadHeaven has been consistently building a model of cooperation that goes beyond typical affiliate programs and sets a mature level of interaction in the iGaming market.

HWYD: How did you start your career at Wild Wild Group?

Denis: One day I came across an announcement in an arbitration chat room that Wild Wild was looking for a BDM. It was then that I was actively looking for a new company. The offer, prospects, and the Wild Wild Group itself interested me the most, and my decision was made quite quickly.

I remember how our head Ivan asked me if it would be boring for me to take the BDM position, since I had a higher position in my previous company. But I took it as a small challenge and an opportunity to gain experience in the holding. Wild Wild Partners was just preparing for the release, and there was a lot of work to do - to raise all the contacts and negotiate really cool deals to break in at the start.

HWYD: What was your first project or role in the team?

Denis: I joined Wild Wild Partners in May 2024, initially as a BDM. The company was preparing for the announcement and release of an affiliate program, and everything had to be prepared quickly. I really remember the high of the work, when a team of true professionals works on one project and puts all their heart and soul into it, expecting a decent result.

HWYD: What did your growth look like within the company?

Denis: I started my career at Wild Wild Partners as a BDM. My area of responsibility included attracting new advertisers, maintaining relationships with current ones, scaling deals, providing the best conditions at the start and for skateboarding, analyzing competitors, and much more. Now I am a Team Lead BDM. All my previous responsibilities have been retained, but new ones have been added. Since May 2025, I've been managing the BDM department at WWPartners: building operations within the department, setting up processes, sharing my experience, learning, and teaching others.

HWYD: What helped you move to the next level?

Denis: I have always tried to take on a little more than is expected of me. Somewhere I went beyond my area of responsibility, somewhere I thought about the external factors of the company's work, somewhere I thought about internal processes, asking myself: "How can I be useful to the company not only as a BDM?". My head Ivan has always supported all my ideas and suggestions, and I am grateful that this has not gone unnoticed.

Once, at the holding's regular monthly report, our CEO said: "The company always needs 1.2 managers - those who give more than is expected of them." And then I realized that I was moving in the right direction. This is a way of life - to do a little more than is expected of you, and even more than you expected of yourself.

HWYD: How would you describe your "signature style" in your work?

Denis: I am a businessman with a lot of experience as a buyer. First of all, I understand what buyers really need because I have been working with FB since 2019. I understand how sours work both technically and mathematically. This helps a lot in negotiations with advertisers and in understanding with teams. In addition, I like honesty with partners, structured approach and ease of communication with both partners and colleagues.

HWYD: What achievements are you particularly proud of?

Denis: First of all, I am very proud of my team, proud to work with these people. I am proud of the partnership I have a hand in developing and building. If we look at specific cases and figures, the most recent is the FB storm in September-October. Our team felt the changes in the market, but we survived, adapted, and strengthened. And in the second half of October, we showed a result of x2 from the first half.

HWYD: What attracted you to the Wild Wild Group in the first place - and what keeps you there?

Denis: I knew about Wild Wild Group even before I joined it. In my previous company, I worked with both WWLeds buying and WWApps. Even then, I knew about the strong approaches within the WWG team. I was attracted to the holding, which was built with a responsible approach and formed a promising ecosystem.

Now I am sure that this is just the beginning. There are still many ideas and work ahead, and that is what drives us. I am confident that we will continue to be among the market leaders because we are doing everything possible for this. We employ professionals, and I want to grow, learn and work with them.

HWYD: What tasks drive you the most now?

Denis: Driven by the challenges of new realities. Is the auction getting more expensive? Okay, so it's time to negotiate the terms that previously sounded like something unrealistic. To stay in our field, you need to be flexible, constantly adjust not only yourself but also be able to convince your partners.

HWYD: What ideas do you want to realize in the near future?

Denis: I want to scale and develop what we have now. I want to implement an idea that no other partner network has ever successfully and on a large scale. I want our partners to say: "Only WWPartners can do this."

HWYD: How do you see your field or role developing in the future?

Denis: It's hard to be unique in our niche, but that's what drives me. I want to negotiate really cool and unique deals, develop my department, and see my employees learn from my experience and grow with me. I am especially pleased when advertisers write to me, with whom we do not yet cooperate, and say that they have heard about us, know about our cool traffic, and want to work with us. We do our best to make such cases even more numerous.

HWYD: What would you like to work on if you had no restrictions?

Denis: I dream of having an in-house product. It would be a very cool experience to work not only with external brands but also with our own. Promotion, traffic acquisition, all operational processes - I am convinced that this would boost us a lot.

HWYD: How would you describe your work style in three words?

Denis: Flexibility, ease, confidence.

HWYD: What energizes you outside of work?

Denis: I like to have a tea ceremony, and then go to the gym and work out to a set by KOROLOVA. Or just take a walk with the music.

HWYD: What kind of team atmosphere motivates you?

Denis: I like a friendly and responsible atmosphere in the team. I like being asked questions: "What's this?", "What about here?", "How about this?", "How do I do...?"
This shows that the team wants to develop and is not afraid of questions. As Ivan says: "There are no stupid questions," and I completely agree.

The Verdict

Space Profit Team - is not just a team with expertise in its guts. It is an environment where people grow together and are not afraid to take responsibility. Here, each person not only fulfills his or her role, but also influences the overall result and culture. Focusing on one vertical has given us depth, and media has given us visibility and recognition. But the foundation remains a team that knows how to support, keep the pace, and act with focus even in difficult times. And what they call "gut adrenaline" is not about a chaotic race.

It's about a state where complex tasks don't scare you, but engage you; where speed doesn't throw you off balance, but helps you grow; where you feel like you're moving forward - not alone, but with a team. That's why SPT's strength is not in speed. It's in community, stability, and an internal focus that really leads forward.

HWYD: Sonia, hi! Tell us about the AFFX Academy: when and why did it appear?

Sonia: The idea to create the academy came from the personal experience of our owner, namely the lack of high-quality specialists in the market who could quickly integrate into the work and benefit the business and, accordingly, develop along with it.

When the full-scale war began and Ukrainians were forced to leave for safer cities and countries (both internal migration and migration abroad), people lost their jobs and the ability to provide for themselves and their families. That is why the main goal of the Academy is to provide knowledge and skills only in practical professions that can be quickly mastered and earned either during or immediately after training.

That is, the Academy set itself the following goals:

• creating educational programs that provide Ukrainians with the opportunity to earn money wherever they are;
• Filling the labor market with talented practitioners so that companies can fill vacancies with high-quality specialists;
• Assistance to certain categories of people - combatants and war veterans.

HWYD: Who are your students? Who comes to study arbitration nowadays? Are they elderly people who are disillusioned with classical work? Or are they mostly young people without experience?

Sonia: There are completely different categories - from mothers on maternity leave to practicing professionals. Most of them are people who are changing careers and looking for additional income alongside their main job.

We had doctors, managers, business analysts, logisticians, athletes, and those who tried to figure it out on their own but lacked consistency, knowledge, and certain technical points. The average age of our students is 25-30 years old. We are very happy to have a diverse audience of students and to be able to help them change their lives.

HWYD: What educational programs do you offer?

Sonia: We currently have 3 active educational programs:

• Affiliate marketing: Nutra vertical
• Affiliate marketing: Gambling vertical
• SMM: From Scroller to Creator

Information about them can be found on our  website.

And 2 more will be launched soon:

• Native
• Affiliate Manager

HWYD: How do you find and engage mentors? Who are your mentors?

Sonia: Mentors are searched for through various sources, from Instagram to Linkedin. Of course, not without recommendations and acquaintances. We also receive a lot of incoming requests like "I want to work with you."

The main thing when looking for a mentor and starting to work with them is that they should be inspired by our idea, be a practitioner (not the owner of beautiful statistics from Photoshop) and a responsible person. We always aim for a long-term relationship with mentors, while constantly checking the quality of training (it is very easy to measure in our country with the help of students' results), and if something goes wrong, we first look for ways to improve the situation, and in cases where the problem is in the mentor, we have to look for a replacement, which is always very painful for us). But our goal is to be the best on the market, so we only work with practices that have great results.

HWYD: How many streams have been released so far?

Sonia: 5 threads on Nutra, 2 threads on Gambling.

HWYD: How much does it cost to study at the academy?

Sonia: Tuition fees start from 399$. But we have excellent payment terms in installments, without additional % and commissions, so you can expect from 200$ per month.

HWYD: What are the additional benefits of studying with you? Perhaps employment right away?

Sonia: For each program, we have benefits: free services for work, ready-made tested connections, the best conditions from the top market players for students, and a mandatory component - job placement assistance. We have individual agreements with the best companies on the market, which are waiting for our students during their studies.

We work with students to prepare case studies and CVs, and hold online HR workshops so that they are fully prepared to apply to companies. And the companies, in turn, already know the level of our education and are "hunting" for our graduates.

HWYD: Who are some of the well-known market figures (people/companies) you have collaborated with? What was the result for you and the companies?

Sonia: Speaking of bloggers, you can see the entire list on our page and in the highlights as part of the large-scale advertising campaign "How can you do this?", in addition, we have media mentors with their niche telegram channels, and we never miss opportunities to collaborate with our partners Wild Wild Group, Everad, AFFHUB, Kupartners, SPT.

HWYD: How do you introduce newcomers to the world of arbitration besides teaching bays?

Sonia: Our students communicate directly with market leaders at online workshops, as they often come as invited guests and are happy to share information. We also practice networking at conferences with students and will soon launch the largest networking space in Ukraine, where themed meetups, events and lectures will be held. And let's not forget about the top media, thanks to How Was Your Day Media, our students will be able to learn about important people in the field, recognize their activities and navigate companies in the market.

I personally met Vika and Diana while shooting a New Year's Eve show for GreyHunter last year. They are cheerful, friendly girls, and most importantly, professionals in their field. At that time, they were preparing the show and acted as a producer and editor on the set. Since then, we have been working together on various projects and collaborations. I knew that both of them had left their jobs afterwards, but I had no idea where they went. Suddenly, this summer, I meet them in Kyiv in the morning at the YoSa Affiliate Morning Club, which was held with the support of 2B Digital, and we talk, but not for too long - I warn them that I have to run to the shooting of the mysterious Piarcia. At the time, I didn't pay attention to the way the girls looked at each other and smiled. But when I arrived at the location the same day, I saw familiar smiling faces. As it turned out, they were Piarcia. Surprise - surprise! The masks were taken off, Vika and Diana told me how they had created a new agency, and I realized that this would be a new attraction for HWYD. So, WELCOME...

Kostya Golubev, editor-in-chief of HWYD

HWYD: Tell us about your childhood. What kind of family did you grow up in? When and where were you born?

Vika: I am from the city of nuclear workers - Kuznetsovsk (now Varash). It is a very young city where every second person works at a nuclear power plant. That's why I have a third hand, which helps me a lot in my work. Hahaha, yeah, that's my humor)

Every summer, I spent time with my grandmother in the countryside: herding turkeys, picking berries, feeding rabbits, taking the cow from the pasture, and enjoying my childhood. However, the latter lasted for a week at most, and I liked the city better. But I wanted to leave my hometown all my adult life. It was too "gray" and cramped for me-everyone is too close to each other, and everyone knows everyone. In a city of 40,000 people, it's hard to dream big or do something completely new. Since childhood, I wanted freedom in everything: in actions, in movement, in ideas, in development, and even in dreams. That's why I decided to move to Kyiv to study.

Diana: I lived most of my life in Odesa. I had an ordinary family: my mother was a saleswoman and my stepfather was an automotive electrician. I was an excellent student at school and always wanted to be the first in everything. I loved studying, just like I do now.) We lived modestly, though not badly, but I always wanted something but couldn't have it. Since I was smart, I quickly realized that if you want something, you have to get it yourself. That's why I started working early.

HWYD: Describe your most vivid childhood memory.

Vika: You wake up at 9 in the morning because a small rabbit has been placed on your bed. The house smells like pancakes with jam. You go outside barefoot, wash your face with cold water from the street tap, there is still dew around... and you are already planning in your head what cartoon you will watch today. It seems to be nothing complicated, but it is in such trifles that true happiness is found.

Diana: Every summer when I was a kid, I used to visit my cousin and my grandmother. We were both very stubborn, which often led to fights and tears. It was constant.) And then one summer we came, and I realized how much I loved my sister. And we didn't fight anymore. Here I felt what it was like to become an adult.

HWYD: What did you dream of becoming when you grew up? Why?

Vika: I had several dreams in different periods of my childhood:

• A fashion designer-I spent hours drawing sketches and sewing dresses and other outfits for my Barbies and Ken out of old clothes.
• An actress, she has always loved being the center of attention: she would memorize her favorite scenes from popular movies and cartoons and organize "concerts" for the whole family. She was also a regular participant in school productions.
• Journalist - I liked the fact that I could express my imagination through text. I wrote texts and spoke for the local radio, went to a journalism class, and there is still a video on YouTube of me opening a Christmas tree in the city center. That's some reporting for you!

And you know what? I actually work in all of these professions now:

1. Designer - because we create merchandise for partners, teams, and products.
2. I'm an actress because I shoot videos for my own agency.
3. I am a journalist because I write texts in PR, search for or invent news stories for clients.

It turns out that my childhood dreams did come true, but in my own adult format.

Diana: When I was a kid, we lived in a private house, and my favorite thing to do was to look at the stars. Sometimes at night, I would take a blanket and a pillow, climb on the roof and fall asleep there. I always thought we were not alone and dreamed of seeing a UFO at least once.

That's why I always dreamed of becoming an astronaut, up until the 9th grade. I thought about entering our aerospace institute, but I realized that it was underdeveloped in Ukraine and I would not be able to reach the stars there. Then I thought about going to study abroad, but I had poor physical fitness for an astronaut, so I gave up on this idea.

HWYD: How did you study at school? What subjects did you like the most? Which ones the least? Why?

Vika: At school, I was a gold medalist, so I found learning easy. The only exception was physical education. Oh, those standards... I never passed them properly. Even the school principal asked the physical education teacher to "give me a passing grade so as not to fail the medalist."

The irony is that in my first year of university, I passed all the physical training tests with flying colors. I still don't understand how it happened. My favorite subjects were math, Ukrainian and English. These were the subjects I took for the External Independent Testing: my results were also good - 187, 194.5 and 180 points, respectively. I also liked chemistry because I could experiment.

Diana: She was an excellent student, hung on the honor board, participated in all the Olympiads and pissed everyone off 😂 I liked math and physics the most. My mom still has a bunch of letters of commendation, certificates, and results of the Olympiads. Do you remember this moment when guests came and your mom showed you how good you were? "Come on, tell me a poem." And I did.

I was a multiple winner of physics and math competitions. I used to annoy my classmates because I was always held up as an example. I was invited to parent-teacher conferences. I was there as a showcase child)) I also leaked information about who really started the fight in the classroom, because I never lied, and they believed me. And I realized that I pissed off all my classmates only after graduation) Although I had great friends)

HWYD: What clubs/sports did you attend?

Vika: I adored going to clubs, especially since they were all free. It really strengthened me: I could try myself in everything. My biggest dream was to sing. I came to a trial vocal lesson, but I was not accepted. I remember the teacher saying something unpleasant, and since then I have never sung in public. It was like a blow to my self-esteem.

But other clubs were more fun:

• I did needlework for a long time, and my mother still has my childhood crafts.
• Dancing - I performed on stage and enjoyed the attention.
• Journalism was my love! I was constantly writing, making up stories, appearing on local radio and even on the news.
• English was an additional class that helped a lot later.
• Swimming pool - I love water, so swimming was a pleasure for me.

Diana: I didn't go anywhere until the 9th grade, because I didn't have much money. Then I went to a college gym, and later I played volleyball. I really wanted to train in the gym, but I had no money, so I was allowed to go to a student gym at the age of 15. You can imagine the conditions there 🙂.

The coach there was training powerlifters. One day he offered me to train with them and promised that in six months he would prepare me for the competition. I was very inspired that my efforts were so appreciated - and I was a fucking idiot. I was almost about to join them, but one day a girl powerlifter came into our gym - a huge belly, their training belt, flat chest. After that, I never went to that gym again.

HWYD: Describe your most vivid memory from school.

Vika: My best school year was in the 11th grade. It was then that a story happened that was both the most pleasant and the most painful for me.
I was a creative person at school. And when the organizers of the graduation ceremony asked each class to prepare a video about themselves to show it in the city's assembly hall, we came up with an idea: to make a video in the style of "Expectations - Reality" about typical school moments - lessons, homework, tests, the way home, etc.

We were divided into teams: actors, scriptwriters, cameramen. I was everywhere - a scriptwriter, actor, cameraman, and editor. I edited the video myself (I had never edited anything before). It turned out so cool that even now, 10 years later, I watch it and think: "Wow, it was really cool for that time."

Moment X is graduation. In the House of Culture, we, parents, teachers, friends, relatives - a full hall of people (no joke - full) who shared this moment with us. I am in full parade, they turn on MY video and.... there are only 3 scenes out of 8. Imagine me in an evening dress, in tears, getting up and walking right down the center aisle to the head teacher with a question: "Why did you cut the whole movie?". In response, I hear: "This video could have ruined the school's reputation." I was very angry and disappointed. I had a lot of support from my friends who came to my graduation. I breathed a sigh of relief and said in my head, "It's good that you won't come to this school anymore." The next day, I posted the video on VK, and it was massively shared by my classmates. And do you know what, Galina Vasilyevna? There was not a single bad comment. On the contrary, there were a lot of views and great feedback.

This is a memory for me:

• The worst, because at the most important moment of my life at that time I was simply cut off and humiliated.
• The best one, because it was during the creation of the video that my classmates and I became incredibly close. Everyone participated, everyone had a role, we got together outside of school, spent a lot of time working on this idea, and we made something really cool.
• The result was top notch, and this moment will always remain in my memory.

Diana: Here I want to talk not about a memory, but about a person who inspired me. Because he really deserves to be remembered.

Mikhail Vladimirovich was my high school physics teacher. A man who was brilliant in everything: a musician, a scientist, a dancer. I don't even know what he didn't know or couldn't do.

After 9th grade, we took a physics exam to get into a physics and math class. And everyone got 11-12 points - even the failures. We were sent an inspection from the Rayon, and we took this exam three times. The result was the same-everyone passed with flying colors. Because our teacher was really the best.

HWYD: What university did you graduate from? Why did you go there?

Vika: I immediately realized that I might not be able to work in my specialty, so it was important for me to choose a university where I could learn English perfectly, improve my German, and possibly learn another additional language. I rejected the "In Yaz" program because I wanted something more than just language education - I was interested in specialties with the prefix "international".

I also had a dream of getting into Kyiv Polytechnic. For me, it has always been No. 1 among the country's universities. And I did get in: I was enrolled in the International Economics program at the Faculty of Management and Marketing at the National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute." To be honest, I realized that I was not interested in economics during my studies. The only subject in my major that I really loved was international relations. And it was there that I fell in love with marketing. Although my only extracurricular activity during my 6 years of study was in marketing. My life is full of contradictions, as you can see) And in the year of my admission, the department canceled additional languages, pupupu.

I still have no regrets: I have a master's degree in international economics, but I still have to learn English, and I can only count or introduce myself in German or other languages))

Diana: Before entering the institute, I hesitated between three directions: to become a programmer, an aviation safety engineer, or a scientist. Kharkiv Aviation University really invited me to apply) And I chose to become a scientist because I was a physics Olympiad winner and was seriously thinking about doing it.

In general, the choice was between making good money or doing good for people. I chose the latter, you know what I mean)) That's why I'm a software engineer by education. And all the technical stuff in arbitrage, numbers - everything is my forte. I am a mathematician, physicist, and programmer.

HWYD: What was your first job?

Vika: I earned my first money as a child singing carols. The next ones came from selling blueberries, which my sisters and aunt and I used to pick in Belarus (sometimes we got caught because my grandmother's village was right on the border with Belarus). In my first year, I got acquainted with part-time jobs: an extra in a political show, a promoter on weekends - I handed out leaflets and convinced people why it was better to buy four yogurts instead of sausage))

Then I took a printer from home and turned the dormitory into a mini-business - I printed everyone's diplomas for money. And my first "serious" job was as a seller of Apple equipment and accessories in a well-known chain. At the same time, I started doing SMM, back when this field was just emerging. And that's how it all started.

Diana: At some point, my mother started working part-time, gluing wallpaper, and she would take me with her. It was back in school. In general, she did it for quite a long time, even when she had another job, because it paid well. My mom still does it. So I still do repairs and glue joints together.) Later, I worked without my mom, and I kept a page on Instagram about it, and brought us clients through the targeting) My clients still call me sometimes.

HWYD: How did you spend your first salary? What was it like?

Vika: My first "salaries" from caroling or picking blueberries were spent on sweets or saved to buy some clothes.
But I spent my first serious salary on a new phone. And with the next one, I bought a phone for my mom. It was my little dream, and then I felt a real thrill from being able to make a gift to my closest person myself.

Diana: I definitely got 500 hryvnias a day on my first day of work. I don't remember what I bought. I think it was some clothes for sure. I've always wanted beautiful things. To go to the mall for a sale and buy a couple of things, I could walk to school for six months and not eat lunch. Because they gave me 5 hryvnias a day. 4 for the bus and soup cost 1 UAH. So I definitely spent my 500 hryvnias.

HWYD: What did you do and where did you work afterwards (before you got into arbitration)?

Vika: I started out managing social media for various businesses, from a dessert business to a bank. Then I worked as an influencer, where I learned how to build cooperation with bloggers and brand ambassadors. Later, she was promoted to Head of SMM, then Head of Digital, and then became CMO.

Diana: At first I had my own clothing brand, which I promoted on my own. Then my friends found out about it, and so I started taking on several projects for promotion in parallel. I launched a targeted campaign, consulted on content. The projects were different. In the winter before the war, I invested all my money in the store's spring collection: we did a photo shoot, and I was already calculating the profit I was going to make in my head. I was also about to get paid for one project. And then - bam, war. I had $150 in my pocket, no one paid for the project, no one wanted my evening dresses because people didn't know if there would be anything to eat.

I had to go to work like normal people - in an office (not the one you think). And when I was invited to work at Renault, I was just delighted. It's a global brand, and they hired me! At the same time, I was also promoting the Harley-Davidson brand in Ukraine. I was recommended by store owners. I did so well in the projects, although to be honest, I was paid a pittance. Then I moved to Warsaw (for 3 months), changed jobs, and here I am 🙂.

HWYD: How did you find out about the industry? What was your impression of it?

Vika: The first time I heard about arbitration was when a video of Slobozhenko was posted on YouTube, back in the days when he had a strange mohawk and was a little overweight. I started to get interested, read, and learn more because I was always looking for something new. At that time, I didn't want to get into the field - I was more likely to be inspired and accumulate knowledge.

This base was expanding every year. Before the war, I already had experience in related areas - crypto, Web3, innovative digital products. And during the war, I was invited for an interview, which turned out to be in the arbitrage niche. That's how I plunged into this industry.

Diana: I knew about this field back when it was not mainstream, around 2018-2019. I was the person who bought courses on pre-roll and tried to launch something. I started my career in marketing with targeting.

I followed Slobozhenko, Traffic Devils, learned about cloaca, mommy, and other things that not every arbitrageur can do nowadays, but who knows.

I really wanted to get here: I looked for vacancies, applied, tried to get in myself, tried from all sides. That's why I didn't hesitate when I was offered a job here and less money than I expected. I quit my old project because I felt I needed to come here.

HWYD: What was your first position in the industry? What kind of company was it?

Vika: I entered the industry right away as CMO at GreyHunter. Although, to be honest, in fact, it was something like a "turner, baker, and pharmacist" in one person. I was one of the first employees of the company, and for a long time I remained the head of the marketing department... without the department itself. But gradually we began to grow, results appeared, tasks became more and more numerous, and it was already clear: we needed a full-fledged team.

Diana: I didn't have a position, the name was invented later) In fact, they were looking for a CMO assistant at GreyHunter. But at that time, I had 5 years of experience in marketing and a good list of companies: Renault, Harley-Davidson, Nissan, and more. I had built my own clothing brand from scratch, participated in the development of the NFT collection, had experience in launching advertising campaigns on Facebook, Google, and had knowledge of SEO and various tools. I was a pure digital marketer. That's how the position was named)

HWYD: How did you continue to move up the career ladder? In which project did you feel your own realization and competence?

Vika: At my first job, I understood the inner workings of the market well: its side, processes, and the pains of its participants. But, of course, I didn't know everything. So, at the same time, I started taking on additional projects for consultations and partial services that did not require my strong involvement. This gave me the practice and knowledge to work not only with recruiting but also with teams, partners, and software.

Over time, I realized that I no longer wanted to make someone else popular - I wanted to develop myself and my own brand. That's how I came up with the idea to create my own agency. I nurtured this idea for a long time, studied even more, invested my own money in traveling to conferences to understand the industry more deeply and communicate with people directly.

And then came the moment of X: I firmly decided that the agency was going to happen. I began to take the first steps, invited Diana to become a head, and a few months later - a partner, because I saw in her both a strong desire to create and faith in this project.

Diana: And then Vika and I realized that we could achieve much more. And no company, management, or any internal processes should affect our results. We want to give these results to those companies that understand the value of our work - that are ready to become stronger, brighter, more visible and make a statement.

HWYD: You met at GreyHunter. Tell us about your acquaintance, friendship, and work at GreyHunter.

Diana: I love the story of how we met. Vika wrote to me one day, almost no information about the vacancy and immediately asked if I was ready to complete a test task. At that time, I had a lot of offers, so I immediately wrote that the vacancy was unclear and that I was considering a rate of more than that. I know that Vika wanted to send me. I wanted to send her too. Then I was sitting at night, bored, and wrote a test. The next day we called up, talked for 5-10 minutes, and she invited me to work, but offered me a lower salary than I wanted. She gave me time to think about it. But when I heard the word "arbitration," I immediately agreed)

Vika: We became friends very quickly. Although Diana was living in Odesa at the time, she came at her own expense to all the shoots where I needed help and attended absolutely all the conferences where we had breakthroughs. This initiative immediately showed that she was a really cool and dedicated employee.

Later, she moved away and became the only one of the team who lived near me. It was easier for us to meet at a hookah bar and work together than individually. So we started seeing each other more and more often, talked more, and unbeknownst to us, we became very close. It happened that on business trips to conferences, we even shared a bed if there were no separate beds)) We also complement each other very well: I am responsible for creative and PR, and Diana is strong in performance and technology. Together, it turned out to be a perfect match.

HWYD: How did PIARCIA come about? What about this other project?

Vika: "Piarsia is an affiliate marketing agency that combines numbers and creativity, which always leads to a monetary result.
We're talking about creative that really performs: campaigns that help a company achieve its goals, from recognition to profit. And in fact, we have a lot of ideas sitting around. I'm not kidding, we have a ready-made bank of ideas for various manifestations in this particular niche. And we want to realize it. This is how we assert ourselves))

I personally just turned my hobby into a business. And I get a kick out of it, that I can do what I love, while also helping people and getting paid for it. Kamon, isn't that happiness?

Diana: "PR is a project about freedom and creativity. We put all our experience, knowledge, and soul into it - if not more. We see how marketing and PR are developing in the industry, and we know for sure that we can have a hand in it. We love to see cool results in the projects we promote and hear from people that we are really cool. We want to set the standard, to become trendsetters - those who are looked up to, the best. No. 1. I am also annoyed that many arbitrage specialists have not learned how to set up targeting and contextual advertising for lead partners. They have learned how to cast a kazik, but not this. We are going to fix this situation. So come to us - I'm kicking our digital department's ass for every single figure. We have a good conversion rate.

HWYD: What successes have you already achieved and what are your goals for the future?

Vika: For me, success is when I meet a new person at a convention and they say, "Wow, I know you, I saw you on Instagram, you made such a cool merchandise." Then you don't even have to continue the conversation with me - my heart has already melted, and I'm ready for anything.

But seriously, we have grown a lot. Now Piarsia is a big team, not just the two of us, hahaha. We promote our clients in a way that can be seen in all indicators: recognition, KPIs, financial results. As an agency, we are invited to speak at conferences, people want to collaborate with us, we are respected by very important people in the niche and discussed on the sidelines. And this is the best indicator of our work. As for our goals, they are very ambitious. But I'm not one of those who talks in advance. So just subscribe and follow us.

Diana: A year ago, Vika wrote us goals for the year. I told her that she was a crazy person and that it was unrealistic to do it in such a short time. But we wrote them down anyway to work towards it. What can I say?" We exceeded that plan.

Recently, at a conference, one girl, a CMO, was squeaking because she saw the merchandise we made for another company and was trying to find out who made it - and it was us 🙂 Another indicator for me is that we are recommended a lot, and really big companies come to us. Sometimes I stop and think: "Wow, we're already here". I don't even have time to realize who we are already working with and who is coming to us.

Fellows Team - a team that built itself without slogans and advertising, but with a deep respect for people and processes. The company was founded in 2020, when traffic arbitrage was still a wild market of experiments. The founders did not pursue scale and were not looking for investors. They wanted to create a place where they could work honestly, without pathos and without artificial rules.

We started with a few buyers and one direction, gradually building a structure based on trust. In five years, the team has grown to more than eighty people with an office in Warsaw, launched its own product, Fellows App Sales, focused on Facebook Ads, SEO, UAC, PPC, and ASO traffic, and today has an annual turnover of more than ten million dollars. But, as Fellows says, it's not the numbers that matter, it's how they're achieved. Success here is not perceived as a reward, but rather as a side effect of systematic work.

The Fellows philosophy is simple but mature: trust instead of control, responsibility instead of fear, stability instead of chaos. There is no status cult here: the owners work alongside everyone, make decisions together, help in crisis situations, and do not avoid difficult conversations. Mistakes are not seen as faults, but as part of development. It is thanks to this that the team managed to create an atmosphere where there is no need to play roles. People remain themselves and at the same time take maximum responsibility.

If a campaign is not profitable, it is analyzed and restarted. If there is an idea, it is tested, not postponed for later. If a decision is needed, it is made here and now.

This approach gave the team stability and speed. Buyers have full autonomy in their work, but they are also fully responsible for the result. Here, everyone understands that trust is not a bonus, but a credit that needs to be confirmed every day. And perhaps that is why the Fellows Team remains stable even in times when the market is experiencing another turbulence.

The infrastructure at Fellows is not a matter of pride, but a form of respect for people. They don't shoot videos from the office, or build a brand around coffee machines or chat zones. Everything you need to work effectively is simply there. Decent conditions, timely payments, clear HR support and technical facilities are not a privilege, but the norm. Because in a professional environment, comfort should not be a competitive advantage - it is only the basis for results. And this is also where the restrained approach comes in: no demonstrations, no unnecessary noise, but with deep humanity.

The years 2024-2025 were challenging for the industry: algorithm changes, falling conversions, and reduced offers. Many teams lost momentum, some simply disappeared from the market. Fellows Team stayed - not because they were lucky, but because they acted. When the market was stormy, they gathered the core of their people, shared responsibility, and kept moving. The company is not used to running away from problems, but rather to analyzing them. This allowed them to survive and even grow.

Today, the Fellows are not just stable - they have become an example of how consistency and honesty still matter in a field where hype often wins. Many professionals who once left to try other teams eventually returned. The Fellows do not hide the fact that such stories are the best testament to their culture. "It's humanly better here," say those who have returned. And this simple phrase captures the essence of the company: no loud promises, but real relationships based not on words but on mutual respect. It's hard to be real in a world where everyone is trying to be liked.

Fellows Team They do not create an ideal image, do not engage in excessive self-promotion, and do not measure success by the number of media mentions. Their reputation is built on their work, their stability, and the way their partners talk about them among themselves. For the team, "being real" means staying honest even when it would be easier to color the result. It is about the ability to keep your word, even if the context changes. It's about working without falsehood. And it was this habit of saying less but doing more that turned them into a mature team. Many companies formulate values in texts.

У Fellows Team These principles have long since become everyday practice. "Less talk, more action" has become a muscle memory rather than a slogan. Their philosophy is evident in everything from their campaign decisions to the way they interact with each other. Fellows grew up not on hype, but on stability. They have proven that it is possible to be both professional and human in media buying. And perhaps that's why they attract not with hype, but with calmness - the calmness that you feel when a team really loves what they do.

Of course, it's too early to summarize the year's results - two and a half months of 2025 are still ahead. Someone may jump into the last carriage, come up with something unpredictable and image-shocking - who knows. But we, HOW WAS YOUR DAY MEDIA, have an inner feeling that our collaboration with 2B DIGITAL will be hard to beat.

Together, HWYD and 2B DIGITAL have created something significantly new in the industry - an offline event for the soul! Yes, it's indirectly about networking, maybe even about exchanging contacts and getting to know each other (no one forbids guests to socialize), but the main idea is to strengthen the community. The event was called HOW WAS YOUR ART, and it featured a beautiful Provence location decorated with lush bouquets of fresh flowers, a long table with prepared easels, paints, and other necessary artistic tools. Prosecco and wine in exquisite wine glasses... Two professional artist-mentors who helped our guests realize their creative ideas...

We managed not just to gather representatives of the industry, but to spend a magical day together without any selfish intentions, to talk about things that are far from work, to find out who lives what and what they dream about. Behind the people whose faces you see at conferences every time, stories, dreams, and art began to reveal themselves. Our guests talked about their travels, which they remembered for the rest of their lives, drew them and left the pictures as a memento; they talked about symbols in their personal lives and also drew them. Each of the 20 guests spoke in a warm, friendly company about their own works of art that they managed to depict as part of HOW WAS YOUR ART.

This collaboration between HWYD and 2B DIGITAL demonstrated that the field can be much broader than just work; proved that friendship and mutual support exist between the companies, and most importantly, revealed the stories and spiritual potential of well-known and well-known figures in the arbitration world. Thanks to the impetus of 2B DIGITAL's support, HWYD realized its plan and continued a series of warm meetings that continue to this day.
We appreciate this collaboration and consider it worthy of being nominated for the Collaboration of the Year award at AFFHUB CPA VOICE 2025. We will be grateful to each and every one of you who will support us with your voice! This will make us more recognizable and will allow even more of our colleagues to join HWYD/2B events.

This partnership was HWYD's first major joint project and a real start into the world of awards. And for 2B DIGITAL, it was an important stage of growth, which they developed throughout the year. The team made a powerful debut: from bright ideas to their own formats and non-standard campaigns that set a new pace in the industry. That is why when it comes to the Breakthrough of the Year, we are proud to talk about them.

And it is no coincidence that it was 2B Digital is running for this year's AFFHUB CPA Voice award in the Breakthrough of the Year category. After all, they truly embody the word "breakthrough" in all its senses. It all started with the agency account service, which has become a real anti-ban solution for dozens of teams.

Today, 2B Digital is an avatar in the world of arbitration, an ecosystem that connects:

• Meta and Google agency accounts
• PWA-designer
• creative department
• Telegram bots for traffic
• in-house media buying department.

Together, they create a complete filling cycle that works smoothly as a single mechanism. And this is not just a technical structure - it is a team of 25 people that has grown from scratch in just one year.

The power of 2B is in people. In the synergy where everyone understands the brand's mission, works honestly, takes risks, tests, creates new things - and does more than is expected of them. They are the ones who think outside the box, are creative and courageous, and go beyond the boundaries of what is allowed. You've definitely seen their viral videos - a video with the squid game prototype, teasers for the joint event with YoSa - Affiliate Morning Club, which was held for the first time in Kyiv.

A debut that everyone will remember

In its first year of operation, the 2B Digital team took part in the AFFHUB conference in Lviv, where it made its first appearance with its own stand. At that time, they presented themselves as a new arbitrage ecosystem, presented partners with stylish branded merchandise, and, as always, made a show of themselves.

The guests of the event remembered for a long time the blue fur coat that was tried on, touched, and photographed by almost everyone who passed by. These are the details that make up the identity of the brand, which has a character - bold, cheerful and lively. Moreover, this year, 2B Digital recorded and released its first arbitration song - a real anthem of the company, a soundtrack that rips and rocks.

A campaign that will be remembered

They even turned their participation in the award into a creative performance. 2B Digital applied for Breakthrough of the Year, but did it in their own way - they launched a PR campaign in the style of political elections.

Everything we are used to seeing in the real political arena

Tents, banners by the roads, buckwheat and notebooks "for votes", the address of the "candidate for president of the arbitration", loud slogans.

They humorously ridiculed the most crass moments of political campaigns and subtly interpreted them in our field - just for fun. But there is real power behind this irony. A strong team that takes risks, tests, implements new things, works honestly, cares about partners and values its reputation.

Such a company doesn't just break through, it changes the culture of the industry. We sincerely believe that 2B Digital deserves the title of Breakthrough of the Year, and our joint story with HWYD is definitely Collaboration of the Year. We will be grateful to everyone who supports us with their vote. Together, we show that arbitration is not just about work, it is about people, community, ideas, drive, and the soul of the industry.