CARE WRAPPED IN LETTERS: FOR THOSE WHO ARE STARTING OUT IN THE MARKET - IN THEIR OWN WAY, IN A WOMAN'S WAY

Hello, dear 🙂

You are entering a game that is not about slots at all. It is about choices, character, and nervous system. Where you can lose not only your budget but also yourself among KPIs and split tests.

You enter a world that flashes digital signs like neon over a city at night: bright, noisy, disturbing. A world where algorithms outpace intuition and decisions are made before your heart can whisper: "is this really mine?"

You enter a space where everything is based on performance, ROI, and terms that don't smell like anything alive. It seems that in order to survive, you need to make your voice rougher, your back straighter, and your heart less trusting.

But this is a trap. Your power is not in imitating, but in sounding like yourself. Don't put on other people's manners - hone your own presence. Be soft, but not spineless. Don't turn off your intuition - it's your analyst better than any BI. And don't be shy about beauty - it's part of your brand. Don't lose your femininity even in a room full of men. This is not about a dress. It's about a voice that speaks sincerely. It's about a look that sees beyond the numbers.

The main thing is to find your own.
People with whom you don't need to play a role. They exist in this sphere. Sometimes they just hide behind nicknames, avatars, or nervous emoticons in chats. Choose a team that sees you as more than just a function. Those who are not afraid to learn, take risks, win. And to lose, too. Let the team be an environment - not a stock exchange.

Being a woman in business is not a role. It is a depth of attention, clarity of vision, and the ability to keep the light on, even when it seems that everything is built on shorts and conversions. Yes, our business is cynical. Here, time is currency and attention is an asset. But there is something that cannot be digitized. This is you.

If you are reading this, you are already one of us. And yes, there is room for your truth.

I have been here for a long time. I know for sure that this market is driven not by budgets, codes, or trackers. It's people. And you are one of them.

You are not traffic. You are a source.

Hello, girls who are just entering the field of arbitration!

I'm Anna Shemyakina, Head of Accounts. I've been working with partners, advertisers, and teams for many years now, and here are a few tips I always give to our newcomers:

🧠 Develop your memory. This is a super weapon in negotiations. It will save you in a crisis.

👀 Be careful. Everything is in the details: whether the KPI is clear and transparent, whether the agreement on rates and payments is fixed. Whether the links are issued correctly, postbacks are installed, etc. It's like driving a car - you have hundreds of processes involved in automated operation, and the main thing is that you are attentive and keep an eye on everything around you. It is the same in our work.

💬 And most importantly, don't be afraid. Ask for a bet, write to managers, make acquaintances. There are people on the other side just like you. And every investor or CEO also started out once.

Good luck, dear girl. You will succeed 💚

A letter to myself - and to you. Love, 10 years later.

You can do a lot in 10 years. For example, you can buy bitcoin for $465 and sell it for $120,000. But we girls are not about that. We are about the path, growth, and inner strength. So here are a few thoughts I would have told myself back then. And maybe they will resonate with you now.

• Say no without guilt.
  Your energy is not for everyone and not for everything.
• Don't compare yourself to others.
  Your road is unique. And it leads to where you feel really good.
• Take care of yourself.
  Sleep, rest and silence are also productive.
• Move forward.
  Even if the step is very small. The main thing is not to stop.
• Trust the numbers.
  When things get confusing inside, do the math. Numbers are honest, and they help you see the bottom line without the noise.
• Value your loved ones.
  They are the ones who will be there for you in difficult moments. Don't hesitate to tell them how important they are.
• Dream big.
  You can do more than you realize now. And these are not empty words.

And if I could, I would have hugged the me of that time. But now I'm just passing it on to you.

Warm regards, Marina

Hello, dear!

Welcome to a new level, to an incredibly complex, sometimes stressful and interesting field that will take a big place in your life.

First of all, I want to tell you not to be lazy and not to lose your perseverance, because in this field, you can experience both a rapid fall and very rapid growth, and with it, great opportunities.

It is also always worth doing a little more than you are required to do, don't hesitate to ask questions, take an interest, learn new things, study terminology, indicators, offers and processes in your vertical. Social capital is more valuable here than gold. People here are eager to share information and help, so you shouldn't be greedy in return, but you should definitely remember about business ethics, corporate culture, and NDAs!

You shouldn't jump around on projects every few months, as there is a chance of burying your career rather than finding yourself. If you're lucky enough to work for a large holding company, you'll get a better base than an average business school in operations, people management, and management.

Everything will work out!

Dear Lana,

You're doing great. You are on the right track!
Remember one thing: never miss an opportunity. Communicate. Make friends. Make new acquaintances. Learn new things. Realize yourself. Believe in yourself. You will definitely succeed.

Know and always remember: affiliate marketing is all about people. And your success will always depend on people - those you work with, those you meet on your way, those you let into your professional reality.

I would like to wish every girl in our industry to be a true specialist in her field. This is the most important thing. Don't be afraid to experiment, to go beyond, to do things differently, to take risks - with your money, your position, your vision. There is still room for talented, brave, and smart people in this field. That's why I love this industry - fools don't fit in here. They just can't.

You are one of those who have every chance to make your mark. And I believe in you.

With love,
your Lana (after 10 years 💛)