PARIMATCH IN SOUTH KOREA - WHAT AWAITS YOU
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South Korea is one of the most technologically advanced but also closed markets in the world. In such conditions, iGaming companies have to look for new formats to gain the trust of the audience.
Parimatch Affiliates is the official affiliate program of the international iGaming operator Parimatch. The brand is entering the Korean market in a big way: with global sponsorships of UFC Asia, Manchester United, and Leeds United, as well as a large-scale tournament Top Gea Korea.
Global brand strength
Not every operator can boast of such a background. Parimatch - is the official partner of UFC in Asia, Manchester United in different parts of Asia and the Middle East and North Africa region, and Leeds United - three icons of world sports.
For the Korean audience, this means:
- international level of trust;
- prestige;
- associations with global sporting events.
This background immediately increases the conversion rate and simplifies the work of webmasters: users do not need to explain who is behind the tournament for a long time.
Top Gear Korea tournament
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The tournament with the main slogan will run from August 3 to December 21:
Main prizes:
- Porsche 911
- Rolex Daytona
Tech prizes and cash:
- iPhone 16 Pro Max, Samsung Z Fold6, MacBook Pro M3, PlayStation 5
- $60,000 weekly for top 100 active players
The mechanics are simple: participants complete weekly quests (deposits, activity, winnings), receive tickets to the main lottery, and the more tickets they get, the closer they are to a Porsche.
Ideal conditions for arbitrators
For Parimatch Affiliates, this campaign opens up continuous opportunities:
- A wide mass market: Porsche, Rolex are status symbols that are perfect for the Korean target audience.
- Retention is built into the mechanics: quests, cashback, weekly bonuses.
- Anyone can win: it opens the door to massive traffic.
- Different channels of the bay: Push, TikTok, YouTube, messengers (Telegram, KakaoTalk) - each works in its own niche.
- A clear deadline: the user sees the final date and does not postpone participation.
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To participate, register at link.
English football as a bridge to Korea
Football is one of the most popular sports in South Korea. And while Manchester United has long been associated with global greatness, Leeds United adds another powerful channel of emotional connection with fans to the Parimatch brand.
For the Korean audience, it is:
- the history and traditions of the UPL, which is actively watched here;
- different fan bases: from the millions of Manchester United fans to the younger, more local audience of Leeds;
- associations with legendary Asian footballers (Park Chi-Sung at Man Utd, Son Heung-Min at Tottenham - and a bridge to modern Korean realities);
In this way, Parimatch emphasizes not only the global nature of the brand, but also its "humanity" - its closeness to fans and different football cultures.
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Conclusion.
Parimatch enters South Korea at the highest level:
- global sponsorship with UFC, Manchester United and Leeds United;
- a large-scale Top Gear Korea tournament with a Porsche 911;
- an ideal funnel for arbitrageurs;
- football emotion as a cultural bridge for the local audience.
This is a rare case that combines a strong brand, simple mechanics, and a long time perspective. And if you work with Korean traffic, you shouldn't miss this chance.