That day, KITCHEN&GARDEN turned into a creative oasis. An apple orchard, sunlight breaking through the branches, the aroma of fresh fruit, glasses of wine, and live music that seemed to know when to become a gentle background and when to become the main theme. The atmosphere smelled of apples and acrylics, mixed with the light August wind and made us feel as if we were at a reunion of old friends.

The small number of guests made the evening special. The intimacy was our advantage: everyone had the time and opportunity to get to know everyone, to talk in a real way, not in a hurry. Here we met again those we knew well and saw for the first time in person those with whom we had previously communicated only in work chats.

The details of the evening also spoke for themselves: aesthetic glasses with motivational quotes, light delicacies, and thoughtful decor. And at the end, there were packages with pleasant surprises that we didn't want to open right away, but to keep as a memory of the event.

It was more like a party at a friend's house that suddenly turned into an art meeting than a traditional event with a program and timing.

The main character of the evening was art - not the gallery, not the "right" paintings, but the process itself. Everyone painted: some for the first time after school, some experimented with colors, some created their own affirmation paintings.

The result was a whole gallery of little stories: abstractions, landscapes, symbols, and paintings that everyone painted not only with their hands but also with their mood. The tables were filled with laughter and jokes, and they became our soundtrack for the evening. No one here was afraid to do something "wrong" because it was not about the colors, but about the feeling that we were creating together.

The instructors played a big role in this, helping everyone to find their own rhythm and suggesting how to realize their ideas. Thanks to their support, even those who doubted their abilities were surprised by the result. And in the end, all the guests took their paintings home as a small piece of the evening that will now warm them for a long time.

Kostya, as the host, kept the atmosphere light and relaxed, adding to the feeling of a home gathering. Indeed, people were the main element of the evening.

We received so many warm words and sincere responses that our hearts are still fluttering. Someone admitted that he hadn't felt such awe for a long time. Someone wrote that it was the first time they saw themselves as an artist. For some, the main value was the opportunity to spend time in a circle of like-minded people, where you don't have to prove anything - just be yourself.

These words did not sound like dry "feedback". They were more like small toasts after the evening - simple, sincere, and very personal. And they made us realize that we had done something more than an event. We created a memory that we want to repeat.

After the evening, we spent a long time looking through the photos and re-reading the messages from the guests. These were not just words of gratitude, but warm notes in a common memory album that will continue from now on.

By the way, we have prepared a photo report from the event for you - it can be viewed at link. 

There are smiles, paintings, and the most sincere moments of the evening that cannot be expressed in words.

We are immensely grateful to our guests - it was you who filled this evening with meaning and created an atmosphere that cannot be recreated in any scenario. Thank you for sharing your warmth, trust and creativity.

Special thanks to our friends and partners from 2B Digital, who helped bring this idea to life and added their own colors to the overall picture.

Natalia: Preparations began in late February and early March with the search for a location. So we can say about 5 months.

Daniel: Preparations actually began immediately after Sempro Conference 2024 at the Parkovy Exhibition Center. As soon as the event ended, we started discussing the new format and concept of the future affiliate conference. So the first ideas and plans appeared in 2024.

Natalia: In fact, holding events in Ukraine since the beginning of the full-scale invasion is a titanic task for all organizers, because you have to take into account not only standard things like location, but also the anxiety, possible shelling the day before, uninterrupted power supply, arrivals, departures, curfews, and so on. It is probably especially difficult with people (I mean men) now, given the situation in the country.

Daniel: The most difficult aspect is the current general atmosphere in Ukraine and the challenges of attracting a new target audience. That's why we are sincerely grateful to everyone who trusts us and supports the development of affiliate conferences in Ukraine in such a difficult time.

Natalia: Oh 🙂 In general, there were a lot of things going on, but the most obvious was the moment with badges and bracelets at the afterparty. There were so many people that we even exceeded the planned volume. You have to order such materials in advance to have time to print the appropriate circulation, but our participants turned everything around! The badges and bracelets flew off so fast that the supply we had planned for the whole day ran out about an hour before the party. And you know what: this is the best fakap in my history at Sempro, because such interest and excitement in our time should be appreciated the most.

Daniel: As always, it was a bit of "cheerful anarchy" 😊 I had to control all the processes, check the final details, and, of course, deal with my "favorite" part - tickets: urgent purchases, upgrades, etc. Another pleasant but unexpected moment was that the influx of guests was so great that there were not enough badges for everyone.

Natalia: Daniel stood at the registration checkpoint and checked everyone personally. I don't know how he stood it, but if you ask me who the main character of the event is, it's definitely him.

Daniel: Everything was solved quickly, in the process. The main thing is to prioritize correctly and move step by step.

Natalie: To say that we are in a pleasant shock is an understatement. Sempro Fest was attended by over 1000 guests. Thank you for the tremendous support, incredible excitement, and love for our project and the work we put our hearts and souls into. This is our main reason to develop, grow, and surpass ourselves every time. Sempro Fest is not just an event, it is our common story that we have created together with all participants and partners.

Daniel: At the end of the day, our hostesses counted more than 1100 visitors.

Natalie: It's no secret that this year's event is significantly different in terms of the number of stands. Ukraine's legal market is currently in a storm, as FB never dreamed of. However, we have also rethought the concept of the conference as such. Sempro Fest is not only about stands, but also about interactive zones, non-standard approaches to the presence of partners and brands, audience engagement, and, ultimately, the event itself. Without a shadow of shyness, I can say that our team did the impossible and despite all the challenges, we held (according to some reviews) the best event in 2025.

Daniel: This year we shifted the focus from classic stands to the festival format. We took into account the feedback from our partners and replaced some of the stands with interactive zones that fit perfectly into the festival atmosphere.

Natalie: The process of selecting a headliner is a "special kind of pleasure". Not every artist will be suitable for our audience. The tastes of our community are "quite specific," and we, as organizers, have to take this into account. That's why we've selected a dozen or even two artists. I've been drowning for Kozlovsky since May! I was joking, of course, but then we started discussing it more seriously. The team (guys, sorry) was skeptical, but in the end we were all impressed with Vitaliy's work and his team. I mean, who else could have performed so powerfully? Only Pina Colada, only hardcore!!!

Daniel: The idea to invite Vitaliy Kozlovsky was suggested by Natalia. At first, I was skeptical, but after watching his speeches and collecting feedback, it became clear that it would be a "breakthrough". And so it was. Despite the different musical tastes of our audience, the emotions from the headliner were overwhelming.

Natalie: There are not many large locations for events of this scale in Kyiv. But where should the arbitrators go but to the factory if the connection didn't work out?) The art factory fit the concept and messages so well that we realized it was it. The territory, the festival vibe, the former factory - it's a cannon. No one had ever organized something like this before, so we thought, why not be the first?) The location turned out to be very loyal. Nice communication, quick resolution of issues, willingness to meet with us - everything was easy enough.

Daniel: I wanted to bring a new format to the conference, but choosing a location is always a difficult process. There are no new venues, and the old ones are already boring. We had been planning the Art Factory for a long time, but we just didn't understand how to combine its atmosphere with the conference one. And here the festival format was the perfect solution. It was one of the most pleasant collaborations. No difficulties from start to finish. The location has everything you need, and if something is missing, you can quickly find options.