AFFHUB CPA VOICE 2025 - HWYD×2B DIGITAL among the main nominees of the year

Of course, it's too early to summarize the year's results - two and a half months of 2025 are still ahead. Someone may jump into the last carriage, come up with something unpredictable and image-shocking - who knows. But we, HOW WAS YOUR DAY MEDIA, have an inner feeling that our collaboration with 2B DIGITAL will be hard to beat.

Together, HWYD and 2B DIGITAL have created something significantly new in the industry - an offline event for the soul! Yes, it's indirectly about networking, maybe even about exchanging contacts and getting to know each other (no one forbids guests to socialize), but the main idea is to strengthen the community. The event was called HOW WAS YOUR ART, and it featured a beautiful Provence location decorated with lush bouquets of fresh flowers, a long table with prepared easels, paints, and other necessary artistic tools. Prosecco and wine in exquisite wine glasses... Two professional artist-mentors who helped our guests realize their creative ideas...

We managed not just to gather representatives of the industry, but to spend a magical day together without any selfish intentions, to talk about things that are far from work, to find out who lives what and what they dream about. Behind the people whose faces you see at conferences every time, stories, dreams, and art began to reveal themselves. Our guests talked about their travels, which they remembered for the rest of their lives, drew them and left the pictures as a memento; they talked about symbols in their personal lives and also drew them. Each of the 20 guests spoke in a warm, friendly company about their own works of art that they managed to depict as part of HOW WAS YOUR ART.

This collaboration between HWYD and 2B DIGITAL demonstrated that the field can be much broader than just work; proved that friendship and mutual support exist between the companies, and most importantly, revealed the stories and spiritual potential of well-known and well-known figures in the arbitration world. Thanks to the impetus of 2B DIGITAL's support, HWYD realized its plan and continued a series of warm meetings that continue to this day.
We appreciate this collaboration and consider it worthy of being nominated for the Collaboration of the Year award at AFFHUB CPA VOICE 2025. We will be grateful to each and every one of you who will support us with your voice! This will make us more recognizable and will allow even more of our colleagues to join HWYD/2B events.

This partnership was HWYD's first major joint project and a real start into the world of awards. And for 2B DIGITAL, it was an important stage of growth, which they developed throughout the year. The team made a powerful debut: from bright ideas to their own formats and non-standard campaigns that set a new pace in the industry. That is why when it comes to the Breakthrough of the Year, we are proud to talk about them.

And it is no coincidence that it was 2B Digital is running for this year's AFFHUB CPA Voice award in the Breakthrough of the Year category. After all, they truly embody the word "breakthrough" in all its senses. It all started with the agency account service, which has become a real anti-ban solution for dozens of teams.

Today, 2B Digital is an avatar in the world of arbitration, an ecosystem that connects:

• Meta and Google agency accounts
• PWA-designer
• creative department
• Telegram bots for traffic
• in-house media buying department.

Together, they create a complete filling cycle that works smoothly as a single mechanism. And this is not just a technical structure - it is a team of 25 people that has grown from scratch in just one year.

The power of 2B is in people. In the synergy where everyone understands the brand's mission, works honestly, takes risks, tests, creates new things - and does more than is expected of them. They are the ones who think outside the box, are creative and courageous, and go beyond the boundaries of what is allowed. You've definitely seen their viral videos - a video with the squid game prototype, teasers for the joint event with YoSa - Affiliate Morning Club, which was held for the first time in Kyiv.

A debut that everyone will remember

In its first year of operation, the 2B Digital team took part in the AFFHUB conference in Lviv, where it made its first appearance with its own stand. At that time, they presented themselves as a new arbitrage ecosystem, presented partners with stylish branded merchandise, and, as always, made a show of themselves.

The guests of the event remembered for a long time the blue fur coat that was tried on, touched, and photographed by almost everyone who passed by. These are the details that make up the identity of the brand, which has a character - bold, cheerful and lively. Moreover, this year, 2B Digital recorded and released its first arbitration song - a real anthem of the company, a soundtrack that rips and rocks.

A campaign that will be remembered

They even turned their participation in the award into a creative performance. 2B Digital applied for Breakthrough of the Year, but did it in their own way - they launched a PR campaign in the style of political elections.

Everything we are used to seeing in the real political arena

Tents, banners by the roads, buckwheat and notebooks "for votes", the address of the "candidate for president of the arbitration", loud slogans.

They humorously ridiculed the most crass moments of political campaigns and subtly interpreted them in our field - just for fun. But there is real power behind this irony. A strong team that takes risks, tests, implements new things, works honestly, cares about partners and values its reputation.

Such a company doesn't just break through, it changes the culture of the industry. We sincerely believe that 2B Digital deserves the title of Breakthrough of the Year, and our joint story with HWYD is definitely Collaboration of the Year. We will be grateful to everyone who supports us with their vote. Together, we show that arbitration is not just about work, it is about people, community, ideas, drive, and the soul of the industry.