Важливо

Crypto and Financial verticals have always been the top league for arbitrage. Here, the payouts are the biggest, but so are the risks of encountering a shave or non-working offers. Therefore, choosing a quality affiliate program becomes a significant challenge. To the rescue comes HWYD Media: We personally check affiliate programs and share them with you.

Today the team decided to personally figure out how one of the most popular affiliate programs works  13PARTNERS — a player who, in 4 years on the market, has not just built a network, but has created an entire infrastructure around himself. We went from registration to analyzing their approaches to understand if they are truly the linchpin that experienced teams are looking for.

Ecosystem «13»: Who is behind the brand?

The first thing that catches the eye upon deep analysis is 13PARTNERS They do not exist in a vacuum. They are the central node of a large holding company, where each link reinforces the other. This is critical to understanding their expertise:

  • 13Buyers — Proprietary media buying. This means that the offers you see in the dashboard have already been tested by the internal team. They know the real payout and funnels.
  • 13Hunters An HR agency specializing in iGaming and Crypto. The holding company understands the market's talent shortage and helps partners grow not only in volume but also in their teams.
  • Match — design direction. All visual content, pre-lands, and creatives for the holding company are their work. This gives partners access to high-quality promotional materials that truly engage the audience.

This structure converts 13PARTNERS From a simple intermediary to a technological partner. You gain access to the expertise of a huge holding company that handles traffic, design, and staffing simultaneously.

Offers and traffic management: Global Tier 1-3 coverage

Instead of standard lists, 13PARTNERS  They offer over 1,000 offers, a significant portion of which are exclusives from direct advertisers. The main focus is Crypto and Financial.

The main feature is that offers don't just sit as dead statistics in the dashboard. Communication is built through live dialogue: a manager quickly selects a product individually for your source and needs. 13PARTNERS work with any traffic. Whether you're driving traffic from Google, FB, SEO, or working with niche TikTok and InApp, you'll be given the GEO and funnel that's currently trending. Global presence in Tier 1-3 regions allows large teams to scale without needing to find new partners when moving to a different market.

Flexibility of models and financial transparency

We've noticed how 13PARTNERS адаптували класичні моделі під потреби ринку. 90% їхніх партнерів працюють за CPL та CPA+CRG. Це свідчить про високу впевненість рекламодавців у якості трафіку, який постачає нетворк.

  • Models CPA, CPL, as well as a hybrid CPA+CRG model, which allows for guaranteed profit with high-quality leads.
  • Payments without barriers: Weekly payout cycle, but for trusted partners, the team is ready to consider individual terms.
  • Crypto-finance The absence of a minimum payout threshold and working with Bitcoin, USDC, and USDT make cash flow as fast as possible. You don't wait for reconciliations for weeks; you receive your earnings immediately.

Technical basis and anti-fraud

For 13PARTNERS The technical side is always a priority. They use their own quality control and fraud protection system. This is important for both the advertiser (who receives clean traffic) and the buyer (who is not penalized for «bad» leads). Full API and Postback support 24/7 ensures that statistics in your tracker and the affiliate network's dashboard will match to the cent.

Next-Level Networking: Speed Dating and Conferences

Важливо

Holding 13 is the media face of Ukrainian arbitration. They have already held three specialized conferences in Kyiv, but their main trump card is the format Speed Dating.   This is not just a party, but structured networking, where you can gain many relevant contacts (advertisers, buyers, services) in one evening. This approach to the community shows that the company is playing the long game and is interested in the development of the entire market, not just its own KPIs.

The Verdict

After a detailed analysis, it becomes clear: 13PARTNERS — this is the choice of those who value proven expertise and complete financial transparency. The figure of over 500 partners worldwide who already trust the network with their leads speaks for itself.

This isn't just another affiliate network; it's a professional hub where every tool is honed to the buyer's needs. If you're looking for direct advertisers in Crypto and Financial, stable payouts with no hidden conditions, and support that speaks your language, you're on the right track.

Важливо

We recommend 13PARTNERS as a reliable foundation for scaling your campaigns and a platform for acquiring quality leads.

Register, write to the manager, and become part of a global network where reputation and results come first.

The market of daily offers has always looked like a chaotic area: hundreds of offers, different conditions, constant changes in conversion, manual tests, restarts, and an endless search for the "right" landing page that will work. In such an environment, an affiliate program that does not require constant rotation and micromanagement from the partner but takes over the optimization and does it efficiently is of particular value.

Важливо

Adverten is an affiliate network that has been operating in the dating vertical for more than 10 years using CPA and RevShare models. The ecosystem is based on the proprietary Smartlink platform, which analyzes user behavior in real time and automatically determines which offer will show the highest conversion. Partners do not waste time on manual A/B tests, changing landing pages, or selecting offers for different channels. Smartlink uses multi-factor optimization: it takes into account GEO, device, traffic source, depth of interaction, historical patterns and dynamics by segment, etc. Based on these signals, the system automatically selects and rotates offers, keeping the maximum possible EPM for the type of traffic of the partner without additional actions on their part.

Adverten focuses on long-term work with experienced publishers. They don't chase quantity, but work for results and stability. Different types of traffic are accepted, including email, and the geography covers all tier levels, which opens up room for scaling regardless of the source.

In this review, we will analyze Adverten as a partner works with it in practice: from the first acquaintance with the platform to the tools inside the account, Smartlink logic, support, financial conditions, and growth opportunities.

First acquaintance with Adverten

The main page of the site immediately emphasizes the key product - Smartlink for the data vertical. There is no vague wording: the partner sees what he will work with and what he is coming for.

The menu consists of clear sections:

  • About us - key facts and opportunities;
  • Advantages - key differences and working principles;
  • FAQ - answers to questions about payments, traffic, and models;
  • Blog - educational materials and case studies;
  • Contacts - direct communication channels;

The "Sign in" and "Create an account" buttons allow you to start working without any extra steps. Your task is to generate high-quality traffic, and the affiliate will do the rest.

What is Adverten:

Platform.

Adverten's technological infrastructure is entirely in-house: the team controls tracking, optimization, performance algorithms, and the payout process.

Smartlink works as an adaptive mechanism that:

  • tracks user behavior patterns;
  • intelligently and automatically adjusts funnels according to traffic changes;
  • increases conversion through additional monetization without partner intervention.

That is, optimization is ongoing.

Team and approach

Each partner's account is assigned a personal manager with recommendations on GEO, traffic channels, and scaling. Support is available all the time, including during launch and test periods. Adverten focuses on partnerships with experienced publishers, where both parties understand the value of traffic and work for the long haul.

Products and monetization

Smartlink has 1000+ offers in verticals:

  • Adult Dating;
  • Adult Games;
  • Cams.

All tier levels are covered (Tier 1-4). Often, the best results are obtained with non-trivial GEOs, which is another reason to keep in regular contact with the manager.

Traffic that is received

Adverten accepts and monetizes all traffic sources, such as:

  • Facebook / TikTok / YouTube / Google;
  • Instagram / Twitter / Snapchat;
  • SEO and media buying;
  • email traffic, etc.

This allows you to scale without changing affiliate partners as volumes grow.

Payments

  • Minimum payout: $100
  • Frequency: weekly, without hold
  • Models: CPA / RevShare
  • Payment systems: all major methods are supported

Stable payouts and no holdings make Adverten convenient for teams where cash flow matters.

Blog & FAQ

The Adverten blog is a library of practical materials for those who work with data traffic on a daily basis. Here you can find GEO analyzes, analytics on EPM in different regions, tips on choosing sources, and conference reviews.

The FAQ section is built around real-life working scenarios: payment terms, domains, available geos, account security, and features of Smartlink logic. This covers most of the initial questions and allows you to quickly move on to tests and launch without unnecessary correspondence with support.

Registration and first steps

The registration process is simple and takes a few minutes. There are two parts of the form: contact details and basic traffic information. After confirming your account, you will be automatically transferred to your account and assigned a personal manager.

Communication starts quickly, usually within 10-15 minutes. The manager clarifies the experience, sources, regions, and format of work.

Overview of the Adverten personal account

After activating your account, you get full access to Smartlink and analytics. The left menu contains all the key sections, each showing only what you need to work.

Profile

Changing account data;

  • Enable 2FA (recommended);
  • Set up notifications.

Links.

The basic starting point. This is where your Smartlink appears after activation by the manager. If your account is new, the system will ask you to contact support to confirm your experience and volumes.

Statistics

The main section for daily control:

  • traffic and revenue dynamics by date;
  • by tracker/country/link - analysis of sources and cutting off weak segments;
  • available metrics: hits, uniques, ratio, conversions, EPC, EPM, revenue.

Top Countries

GEO rating by EPM (updated every Monday). This is especially useful if you work with a mix of geos: the interface helps you quickly determine which countries are generating higher profits at a particular moment and quickly redirect traffic to more profitable geos.

Global postback

Setting up data transfer to your tracker. Available tokens: IP, amount, platform, s1, s2, etc. Can be enabled on all smartlinks at once.

Trafficback

The service returns traffic from banned/irrelevant GEOs back to your website. It is configured by the manager personally. Prohibited traffic: fraud, POF, POP.

Referrals

Affiliate program: +3% from the income of your referrals. The link is generated automatically.

Payments

  • The minimum rate is $100;
  • Payments are made weekly, without a hold;
  • payment methods (configured separately).

Важливо

Overall impression of the interface

The dashboard is designed for work: nothing superfluous, key metrics are just a click away, and the manager is the main point of optimization. The focus is on experienced publishers: the system does not "lead by the hand" but provides all the tools for sustainable growth.

Adverten is an affiliate program that removes most of the routine from the partner's hands. Smartlink is not a "supplement" here, but a central product, top funnels, and exclusive offers with high payouts for maximum ROI. Thanks to this, the system automatically selects offers for a specific flow and allows you to scale without daily manual rotation.

Plus, stable payments without holding, transparent analytics by geo, and convenient interaction with a manager who is really involved in the process. Adverten accepts mixed traffic without any problems, so the partner can scale without changing approaches and additional settings. This is an affiliate program for those who are already working with debit cards and understand that the key to profit is not to find one perfect offer, but to work with a system that adapts to traffic.

Adverten is suitable for those who:

  • strives for stability and predictability;
  • does not launch traffic once, but plans for scaling;
  • is looking for technology and process, not trigger promises.

If you have room for automation and growth in your buying process, Smartlink Adverten can be a tool that saves time and increases revenue where it usually falls to manual management.

HWYD recommends Adverten to those who work with detection not for the sake of a test, but build a systematic result at a distance. The affiliate program is suitable for those who appreciate transparent interaction, fast support, and a technological approach to traffic optimization.